Intuit Commercial (Date TBA, LA) – Pay $5000 – $8000

Posted by on 03 Jan 2023
Date: TBA
Location: LA
Talent:
  • Comedian 20 – 30yo
  • Accountant 30 – 45yo
Project Synopsis:
CNBC reported that, “Gen Z prefers TikTok and YouTube to financial advisers—but the advice they’re getting may not be totally appropriate.” This is an incredible opportunity for TurboTax to help people (without asking them to change behavior) and build positive brand association at the same time. WI$E UP! is a humorous and informative, short-form series where comedians attempt to discern sound financial advice from misinformation, as shared by a financial expert host. Part clip show, part reaction video, WISE UP! is social-first edutainment packaged in an accessible FinTok, studio format. In each episode, the expert host will share three clips inspired by real online videos of FinTok-type personalities doling out tips and tricks. Our comedian panelists, who are admittedly not financially savvy, will react to the videos, offering up playful banter as they decide whether the advice is true or false. After revealing the answer, the host will offer additional insight and context around each clip, educating the comedians (and the online viewers) in the process.
Notes: 
HOST: 4 x Total episodes 3-5min each + 4 x :60 cutdowns (Tiktok, Yt shorts, IG) + 4 x :30 cutdowns (TikTok, YT shorts, IG) 1 Day filming (8 hours) Usage: Digital, Social, website Term: 1 Year active promotion + Digital Archive in perpetuity COMICS: 2 x Total episodes 3-5min each per comedian + 2 x :60 cutdowns (Tiktok, Yt shorts, IG) + 2 x :30 cutdowns (TikTok, YT shorts, IG) 1/2 Day filming (5 hours) Usage: Digital, Social, Website Term: 1 Year active promotion + Digital Archive in Perpetuity
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